Frequently, femininity is portrayed in a way that is palatable and accessible to men, and anything outside of that is intimidating. Something so unabashedly female like babydoll dresses adorned with teddy bears, ribbons, and ruffled lace is ultimately kind of scary—in fact, it’s pretty confrontational. Dressing this way takes a certain kind of ownership of one's sexuality and identity that wearing expected or regular things just does not. It takes more strength of character to be unafraid of publicly enjoying the things that you like than it does to waste time trying to avoid stereotypes or judgement.
Bunny Run exists to sell handmade, ethically produced clothing that helps redefine what it means to be “girly”. Femininity is so often associated with conforming to societal expectations and being submissive, traditional, or weak. The reality is that, in recent history, hyperfeministic modes of dress have been some of the most empowering because of the way they boldly assert that an individual is dressing for themselves and not to appease or attract anyone else. I’d like to counter the idea that frills and ruffles are just for ‘little girls’ with clothing items that acknowledge the wearer is someone who is confident and capable, and of course, cute.
The website for Bunny Run was coded by myself, from scratch. I decided on branding elements, color palette, sewed each of the sample pieces, designed and manufactured props (hangers, petticoats, etc.) created various assets to use animations and product images, handled copywriting and art direction, and coded functional submission forms, links, etc. using html and css. The website is responsive at multiple resolutions and I've imbued it with elements that give it personality, like illustration and colorful and expressive language to help create a feeling trust and comfort between the seamstress/designer (myself) and potential customers. I wanted things to be simple, without being boring, and clean, without feeling cold.