An exploration in typography, this project focused on taking a specific typeface and creating a double sided poster and pamphlet. Instructions were given for what type of content to include on each page, ranging from which typefaces were allowed to be used to information about the typeface's designer to notable characteristics of the typeface. I chose the typeface Mr. Eaves because I enjoy using geometric sans serifs and appreciate how universal its uses are.
After researching the background of the typeface and its designer, Zuzana Licko, as well as Emigre, the type foundry she was a part of at the time that it was created, I decided that I wanted to reference Mr. Eaves' history throughout the experience. My goal for my pamphlet was to fulfill the requirements of the project while simultaneously creating content that felt like a modern, type-centric version of the sort of work that Emigre and Licko produced in their heyday.
Inspired by Emigre's tendency to layer information and graphics in a collage-like manner, I wanted to add depth to each composition by choosing to stack sections of content atop one another, partially distorting them without rendering them illegible, and using elements of both the typeface and its history to direct specific placement of objects. My warm color palette was chosen after examining the ways that Emigre played with the interaction of pink and red text and backgrounds, and often seeing a splash of yellow or other bright colors on pages full of cool or darker toned images.
The poster on the back of the unfolded pamphlet is a specific (but simplified and modernized) reference to a very popular Emigre magazine cover that has an especially chaotic layout. I decided to try to mimic that chaos through repetition of elements and contrasting colors. The entire piece was created using shapes made only from sections of type.